Managing luxury brand creation, communication and sustainability: Evidence from the four seasons hotels and resorts case

Anni Ding, Tiffany S. Legendre

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter aims to introduce luxury brand management strategies applied in the hospitality industry and illustrate how luxury hospitality business operators can create, communicate and sustainably manage luxury brands. This chapter introduces the definitions and dimensions of luxury brands, followed by an exploration of the concept and importance of luxury brand sustainability. This chapter then explores how to maintain long-term luxury hospitality brand sustainability by applying a luxury brand framework. This chapter uses a case study featuring the Four Seasons Hotels and Resorts (FSHR) to understand how a luxury brand communicates and maintains its sustainability through its various dimensions through the process of brand creation, communication and management. The chapter ends by providing practical implications for existing luxury hospitality brand organisations in the arena of customer service.

Original languageEnglish (US)
Title of host publicationThe Emerald Handbook of Luxury Management for Hospitality and Tourism
PublisherEmerald Group Publishing Ltd.
Number of pages16
ISBN (Electronic)9781839829000
ISBN (Print)9781839829017
StatePublished - Jan 25 2022

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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