Managing product returns within the customer value framework

Alec Minnema, Tammo H.A. Bijmolt, J. Andrew Petersen, Jeffrey D. Shulman

Research output: Chapter in Book/Report/Conference proceedingChapter

28 Scopus citations
Original languageEnglish (US)
Title of host publicationCustomer Engagement Marketing
PublisherSpringer International Publishing
Number of pages24
ISBN (Electronic)9783319619859
ISBN (Print)9783319619842
StatePublished - Aug 29 2017

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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