Managing product returns within the customer value framework

Alec Minnema; Tammo H.A. Bijmolt; J. Andrew Petersen; Jeffrey D. Shulman

doi:10.1007/978-3-319-61985-9_5

Managing product returns within the customer value framework

Alec Minnema, Tammo H.A. Bijmolt, J. Andrew Petersen, Jeffrey D. Shulman

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

32 Scopus citations

Original language	English (US)
Title of host publication	Customer Engagement Marketing
Publisher	Springer International Publishing
Pages	95-118
Number of pages	24
ISBN (Electronic)	9783319619859
ISBN (Print)	9783319619842
DOIs	https://doi.org/10.1007/978-3-319-61985-9_5
State	Published - Aug 29 2017

All Science Journal Classification (ASJC) codes

General Economics, Econometrics and Finance
General Business, Management and Accounting

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10.1007/978-3-319-61985-9_5

Cite this

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title = "Managing product returns within the customer value framework",

author = "Alec Minnema and Bijmolt, {Tammo H.A.} and Petersen, {J. Andrew} and Shulman, {Jeffrey D.}",

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pages = "95--118",

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T1 - Managing product returns within the customer value framework

AU - Minnema, Alec

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AU - Petersen, J. Andrew

AU - Shulman, Jeffrey D.

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SN - 9783319619842

SP - 95

EP - 118

BT - Customer Engagement Marketing

PB - Springer International Publishing

ER -

Managing product returns within the customer value framework

All Science Journal Classification (ASJC) codes

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