Managing product returns within the customer value framework

Alec Minnema; Tammo H.A. Bijmolt; J. Andrew Petersen; Jeffrey D. Shulman

doi:10.1007/978-3-319-61985-9_5

Managing product returns within the customer value framework

Alec Minnema
, Tammo H.A. Bijmolt
, J. Andrew Petersen
, Jeffrey D. Shulman

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

34 Scopus citations

Original language	English (US)
Title of host publication	Customer Engagement Marketing
Publisher	Springer International Publishing
Pages	95-118
Number of pages	24
ISBN (Electronic)	9783319619859
ISBN (Print)	9783319619842
DOIs	https://doi.org/10.1007/978-3-319-61985-9_5
State	Published - Aug 29 2017

All Science Journal Classification (ASJC) codes

General Economics, Econometrics and Finance
General Business, Management and Accounting

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10.1007/978-3-319-61985-9_5

Cite this

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title = "Managing product returns within the customer value framework",

author = "Alec Minnema and Bijmolt, \{Tammo H.A.\} and Petersen, \{J. Andrew\} and Shulman, \{Jeffrey D.\}",

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doi = "10.1007/978-3-319-61985-9\_5",

language = "English (US)",

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TY - CHAP

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AU - Minnema, Alec

AU - Bijmolt, Tammo H.A.

AU - Petersen, J. Andrew

AU - Shulman, Jeffrey D.

PY - 2017/8/29

Y1 - 2017/8/29

UR - https://www.scopus.com/pages/publications/85035328228

UR - https://www.scopus.com/pages/publications/85035328228#tab=citedBy

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SN - 9783319619842

SP - 95

EP - 118

BT - Customer Engagement Marketing

PB - Springer International Publishing

ER -

Managing product returns within the customer value framework

All Science Journal Classification (ASJC) codes

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