Market orientation and organizational performance: A comparison of industrial versus consumer companies in mainland China using market orientation scale (MARKOR)

Keyphrases

• Organizational Performance 100%
• Market Orientation 100%
• Mainland China 100%
• Market-based 18%
• United States 9%
• Firm Performance 9%
• Asia 9%
• Management Policy 9%
• Marketing Literature 9%
• Customer Satisfaction 9%
• Public Policy Implication 9%
• Business Environment 9%
• Marketing Strategy 9%
• Socio-economic Environment 9%
• Urban China 9%
• Industrial Goods 9%
• Market Performance 9%
• Chinese Companies 9%
• Non-market 9%
• Strategy Study 9%
• Business Managers 9%
• Beijing Area 9%
• Western European Countries 9%
• Chinese Managers 9%
• Consumer Goods Industry 9%
• Chinese Business 9%
• Cultural Environment 9%

Business & Economics

• Firm Performance 100%
• Industry 50%
• Marketing Management 50%
• Public Policy 50%
• Business Environment 50%
• Industrial Goods 50%
• Consumer Goods 50%

Social Sciences

• Organizational Performance 100%
• Market Orientation 100%
• Mainland China 100%
• Chinese 27%
• Marketing Strategy 9%
• Government Policy 9%
• Asia 9%
• China 9%
• Consumer Goods Industry 9%
• Market Performance 9%