Market segmentation by exploring buyer lifestyle dimensions and ethnocentrism among Vietnamese consumers: An empirical study

Orsay Kucukemiroglu, Talha Harcar, John E. Spillan

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Fingerprint

Dive into the research topics of 'Market segmentation by exploring buyer lifestyle dimensions and ethnocentrism among Vietnamese consumers: An empirical study'. Together they form a unique fingerprint.

Keyphrases

Social Sciences