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Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model
Jianan Wu, Wayne S. DeSarbo
Marketing
Research output
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Contribution to journal
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Article
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peer-review
9
Scopus citations
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Dive into the research topics of 'Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model'. Together they form a unique fingerprint.
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Keyphrases
Multidimensional Scaling Model
100%
Customer Satisfaction
100%
Latent Structure
100%
Market Segmentation
100%
Customer Heterogeneity
40%
Satisfaction Judgment
40%
Technical Aspects
20%
Maximum Likelihood Estimation
20%
Marketing Literature
20%
Marketing Strategy
20%
Customer Satisfaction Level
20%
Multiple Attributes
20%
Overall Satisfaction
20%
Business & Economics
Marketing Management
100%
Market Segmentation
100%
Social Sciences
Customer Satisfaction Study
100%
Business Success
33%