Marketing: A tale of two cities

Gary L. Lilien

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Does Marketing Need Reform?
Subtitle of host publication	Fresh Perspectives on the Future
Publisher	Taylor and Francis
Pages	248-251
Number of pages	4
ISBN (Electronic)	9781315705118
ISBN (Print)	9780765616999
State	Published - Jan 28 2015

All Science Journal Classification (ASJC) codes

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