Marketing: A tale of two cities

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Does Marketing Need Reform?
Subtitle of host publication	Fresh Perspectives on the Future
Publisher	Taylor and Francis
Pages	248-251
Number of pages	4
ISBN (Electronic)	9781315705118
ISBN (Print)	9780765616999
State	Published - Jan 28 2015

All Science Journal Classification (ASJC) codes

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title = "Marketing: A tale of two cities",

author = "Lilien, {Gary L.}",

year = "2015",

month = jan,

day = "28",

language = "English (US)",

isbn = "9780765616999",

pages = "248--251",

booktitle = "Does Marketing Need Reform?",

publisher = "Taylor and Francis",

address = "United States",

}

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T2 - A tale of two cities

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BT - Does Marketing Need Reform?

PB - Taylor and Francis

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