Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers

Erdener Kaynak; Orsay Kucukemiroglu

doi:10.1007/978-3-319-13159-7_40

Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers

Erdener Kaynak, Orsay Kucukemiroglu

School of Business Administration (Harrisburg)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Citation (SciVal)

Abstract

This article first presents the structural changes taking place in international airline industry and on the progression of changes in airline marketing strategies in global markets. To this end, the paper tries to find out airline passenger satisfaction/dissatisfaction while flying by a U.S. and/or foreign carrier to foreign destinations.

Original language	English (US)
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	176-180
Number of pages	5
DOIs	https://doi.org/10.1007/978-3-319-13159-7_40
State	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

All Science Journal Classification (ASJC) codes

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-13159-7_40

Cite this

Kaynak, E., & Kucukemiroglu, O. (2015). Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 176-180). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-13159-7_40

@inbook{004ef48964494c5aa2290fdc83576071,

title = "Marketing Airlines Internationally: U.S. Travellers{\textquoteright} Attitude Toward Domestic Versus Foreign Carriers",

abstract = "This article first presents the structural changes taking place in international airline industry and on the progression of changes in airline marketing strategies in global markets. To this end, the paper tries to find out airline passenger satisfaction/dissatisfaction while flying by a U.S. and/or foreign carrier to foreign destinations.",

author = "Erdener Kaynak and Orsay Kucukemiroglu",

note = "Publisher Copyright: {\textcopyright} 2015, The Academy of Marketing Science.",

year = "2015",

doi = "10.1007/978-3-319-13159-7_40",

language = "English (US)",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer Nature",

pages = "176--180",

booktitle = "Developments in Marketing Science",

address = "United States",

}

Kaynak, E & Kucukemiroglu, O 2015, Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 176-180. https://doi.org/10.1007/978-3-319-13159-7_40

Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers. / Kaynak, Erdener; Kucukemiroglu, Orsay.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 176-180 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Marketing Airlines Internationally

T2 - U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers

AU - Kaynak, Erdener

AU - Kucukemiroglu, Orsay

PY - 2015

Y1 - 2015

N2 - This article first presents the structural changes taking place in international airline industry and on the progression of changes in airline marketing strategies in global markets. To this end, the paper tries to find out airline passenger satisfaction/dissatisfaction while flying by a U.S. and/or foreign carrier to foreign destinations.

AB - This article first presents the structural changes taking place in international airline industry and on the progression of changes in airline marketing strategies in global markets. To this end, the paper tries to find out airline passenger satisfaction/dissatisfaction while flying by a U.S. and/or foreign carrier to foreign destinations.

UR - http://www.scopus.com/inward/record.url?scp=85125531528&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85125531528&partnerID=8YFLogxK

U2 - 10.1007/978-3-319-13159-7_40

DO - 10.1007/978-3-319-13159-7_40

M3 - Chapter

AN - SCOPUS:85125531528

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 176

EP - 180

BT - Developments in Marketing Science

PB - Springer Nature

ER -

Kaynak E, Kucukemiroglu O. Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 176-180. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-13159-7_40

Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers

Abstract

Publication series

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Fingerprint

Cite this