Marketing and production capacity strategy for non-differentiated products: Winning and losing at the capacity cycle game

James A. Dearden, Gary L. Lilien, Eunsang Yoon

Research output: Contribution to journalArticlepeer-review

22 Scopus citations

Fingerprint

Dive into the research topics of 'Marketing and production capacity strategy for non-differentiated products: Winning and losing at the capacity cycle game'. Together they form a unique fingerprint.

Business & Economics