Marketing engineering: Models that connect with practice

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	International Series in Operations Research and Management Science
Publisher	Springer New York LLC
Pages	527-559
Number of pages	33
DOIs	https://doi.org/10.1007/978-0-387-78213-3_16
State	Published - 2008

Name	International Series in Operations Research and Management Science
Volume	121
ISSN (Print)	0884-8289

All Science Journal Classification (ASJC) codes

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title = "Marketing engineering: Models that connect with practice",

author = "Lilien, \{Gary L.\} and Arvind Rangaswamy",

year = "2008",

doi = "10.1007/978-0-387-78213-3\_16",

language = "English (US)",

series = "International Series in Operations Research and Management Science",

publisher = "Springer New York LLC",

pages = "527--559",

booktitle = "International Series in Operations Research and Management Science",

}

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AU - Rangaswamy, Arvind

PY - 2008

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T3 - International Series in Operations Research and Management Science

SP - 527

EP - 559

BT - International Series in Operations Research and Management Science

PB - Springer New York LLC

ER -