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Marketing issues in Western Europe: Changes and developments
Erdener Kaynak
, Frédéric Jallat
School of Business Administration (Harrisburg)
Research output
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Book/Report
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Dive into the research topics of 'Marketing issues in Western Europe: Changes and developments'. Together they form a unique fingerprint.
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Keyphrases
Western Europe
100%
Marketing Issues
100%
Marketing Practices
40%
Bellwether
20%
Western European
20%
European Union
20%
Business World
20%
Marketing Strategic
20%
Marketing Industry
20%
Strategy Work
20%
Marketing Trends
20%
Making Decisions
20%
Shifting Trends
20%
Marketing Systems
20%
Trend Change
20%
European Industry
20%
Illustrative Case Study
20%
Global Experts
20%
Industry Change
20%
Industry Practice
20%
International Business
20%
Social Sciences
Western Europe
100%
Continent
40%
Conceptual Framework
20%
International Business
20%
Decision Making
20%
Economics, Econometrics and Finance
Marketing
100%
Industry
20%
International Business
10%