Marketing practices in less-development countries

A. Coskun Samli; Erdener Kaynak

doi:10.1016/0148-2963(84)90034-1

Marketing practices in less-development countries

A. Coskun Samli, Erdener Kaynak

School of Business Administration (Harrisburg)

Research output: Contribution to journal › Article › peer-review

23 Scopus citations

Abstract

This paper presents a symmetric analysis of the approaches used in the study of marketing practices in less-development countries, and develops another approach which has substantial promise. The proposed approach is composed of two stages. The first stage groups LDCs into specific categories followed by a matrix treatment to determine research priorities in studying marketing practices in LDCs.

Original language	English (US)
Pages (from-to)	5-18
Number of pages	14
Journal	Journal of Business Research
Volume	12
Issue number	1
DOIs	https://doi.org/10.1016/0148-2963(84)90034-1
State	Published - Mar 1984

All Science Journal Classification (ASJC) codes

Marketing

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10.1016/0148-2963(84)90034-1

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title = "Marketing practices in less-development countries",

abstract = "This paper presents a symmetric analysis of the approaches used in the study of marketing practices in less-development countries, and develops another approach which has substantial promise. The proposed approach is composed of two stages. The first stage groups LDCs into specific categories followed by a matrix treatment to determine research priorities in studying marketing practices in LDCs.",

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Marketing practices in less-development countries

Abstract

All Science Journal Classification (ASJC) codes

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