Abstract
This paper presents a symmetric analysis of the approaches used in the study of marketing practices in less-development countries, and develops another approach which has substantial promise. The proposed approach is composed of two stages. The first stage groups LDCs into specific categories followed by a matrix treatment to determine research priorities in studying marketing practices in LDCs.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 5-18 |
| Number of pages | 14 |
| Journal | Journal of Business Research |
| Volume | 12 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 1984 |
All Science Journal Classification (ASJC) codes
- Marketing