Marketing-research techniques and approaches for LDCs

Erdener Kaynak

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Marketing in Developing Countries
Publisher	Taylor and Francis
Pages	238-252
Number of pages	15
ISBN (Electronic)	9781315761947
ISBN (Print)	9781138792531
DOIs	https://doi.org/10.4324/9781315761947
State	Published - Jan 1 2014

All Science Journal Classification (ASJC) codes

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