Marketing-research techniques and approaches for LDCs

Erdener Kaynak

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationMarketing in Developing Countries
PublisherTaylor and Francis
Number of pages15
ISBN (Electronic)9781315761947
ISBN (Print)9781138792531
StatePublished - Jan 1 2014

All Science Journal Classification (ASJC) codes

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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