Marketing-research techniques and approaches for LDCs.

E. Kaynak

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


Looks at the current problems of marketing research in LDCs, and provides suggestions and ideas on how to effectively conduct the same in the Third World environment. Argues that marketing research has an important role to play in LDCs. Yet for these countries there are sociological, psychological, cultural, and technical complexities involved that make the process challenging and complicated.-from Editor

Original languageEnglish (US)
Pages (from-to)238-252
Number of pages15
JournalUnknown Journal
StatePublished - 1984

All Science Journal Classification (ASJC) codes

  • General Environmental Science
  • General Earth and Planetary Sciences


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