Match your web organization to your mission

Ralph A. Oliva

Match your web organization to your mission

Ralph A. Oliva

Marketing

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Abstract

Balancing resources, strategic focus, and management control tunes your site to your marketing needs.

Original language	English (US)
Pages (from-to)	38
Number of pages	1
Journal	Marketing Management
Volume	7
Issue number	4
State	Published - Sep 1998

All Science Journal Classification (ASJC) codes

Business and International Management
Marketing

Cite this

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title = "Match your web organization to your mission",

abstract = "Balancing resources, strategic focus, and management control tunes your site to your marketing needs.",

author = "Oliva, {Ralph A.}",

year = "1998",

month = sep,

language = "English (US)",

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issn = "1061-3846",

publisher = "American Marketing Association",

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Match your web organization to your mission

Abstract

All Science Journal Classification (ASJC) codes

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