Match your web organization to your mission

Ralph A. Oliva

Research output: Contribution to journalArticlepeer-review

7 Scopus citations


Balancing resources, strategic focus, and management control tunes your site to your marketing needs.

Original languageEnglish (US)
Pages (from-to)38
Number of pages1
JournalMarketing Management
Issue number4
StatePublished - Sep 1998

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing


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