Match your web organization to your mission

Ralph A. Oliva

Match your web organization to your mission

Ralph A. Oliva

Marketing

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Abstract

Balancing resources, strategic focus, and management control tunes your site to your marketing needs.

Original language	English (US)
Pages (from-to)	38
Number of pages	1
Journal	Marketing Management
Volume	7
Issue number	4
State	Published - Sep 1998

All Science Journal Classification (ASJC) codes

Business and International Management
Marketing

Cite this

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title = "Match your web organization to your mission",

abstract = "Balancing resources, strategic focus, and management control tunes your site to your marketing needs.",

author = "Oliva, \{Ralph A.\}",

year = "1998",

month = sep,

language = "English (US)",

volume = "7",

pages = "38",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "4",

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AU - Oliva, Ralph A.

PY - 1998/9

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N2 - Balancing resources, strategic focus, and management control tunes your site to your marketing needs.

AB - Balancing resources, strategic focus, and management control tunes your site to your marketing needs.

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M3 - Article

AN - SCOPUS:0041292996

SN - 1061-3846

VL - 7

SP - 38

JO - Marketing Management

JF - Marketing Management

IS - 4

ER -

Match your web organization to your mission

Abstract

All Science Journal Classification (ASJC) codes

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