TY - JOUR
T1 - Mathematics Is Good for the Mind and Body
T2 - Children Make Better Food Choices after Solving Math Problems
AU - Lim, Mikyoung
AU - Abell, Annika
AU - Szocs, Courtney
AU - Biswas, Dipayan
N1 - Publisher Copyright:
© 2024 Association for Consumer Research. All rights reserved.
PY - 2024/4
Y1 - 2024/4
N2 - Childhood obesity rates are rising around the world. Given the number of meals that children eat at school, and the unique, independent decision-making context that schools provide, regulators use school cafeterias as an arena to combat childhood obesity. Rather than restricting access to certain foods, this research takes a novel approach and explores how undertaking a cognitively stimulating task right before selecting food influences children’s choices. The results of a field study at a middle school cafeteria show that when children solve a math problem before choosing lunch, they select fewer and healthier foods. Thus, completing a math problem seems to activate a mindful approach to subsequent food choices. This exploratory research provides initial evidence of a school-based intervention to encourage healthier eating and suggests that school administrators might want to encourage children to perform cognitively stimulating tasks before meal or snack breaks. Theoretical and practical implications are also discussed.
AB - Childhood obesity rates are rising around the world. Given the number of meals that children eat at school, and the unique, independent decision-making context that schools provide, regulators use school cafeterias as an arena to combat childhood obesity. Rather than restricting access to certain foods, this research takes a novel approach and explores how undertaking a cognitively stimulating task right before selecting food influences children’s choices. The results of a field study at a middle school cafeteria show that when children solve a math problem before choosing lunch, they select fewer and healthier foods. Thus, completing a math problem seems to activate a mindful approach to subsequent food choices. This exploratory research provides initial evidence of a school-based intervention to encourage healthier eating and suggests that school administrators might want to encourage children to perform cognitively stimulating tasks before meal or snack breaks. Theoretical and practical implications are also discussed.
UR - http://www.scopus.com/inward/record.url?scp=85192345753&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85192345753&partnerID=8YFLogxK
U2 - 10.1086/729275
DO - 10.1086/729275
M3 - Article
AN - SCOPUS:85192345753
SN - 2378-1815
VL - 9
SP - 167
EP - 177
JO - Journal of the Association for Consumer Research
JF - Journal of the Association for Consumer Research
IS - 2
ER -