Me, myself, and my avatar: The effects of avatars on snw (social networking) users' attitudes toward a website and its ad content

Youjeong Kim, S. Shyam Sundar

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
Original languageEnglish (US)
Title of host publicationVirtual social identity and consumer behavior
PublisherTaylor and Francis
Number of pages16
ISBN (Electronic)9781315698342
ISBN (Print)9780765623959
StatePublished - Dec 18 2014

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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