Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets

Keyphrases

• Moderating Role 100%
• Attitude toward Brand 100%
• Negative Emotions 50%
• Brand Attitude 50%
• Affective Factors 50%
• Consumer Segmentation 50%
• Positive Attitude 50%
• Adept 50%
• Sense of Purpose 50%
• Changeability 50%
• Growth Mindset 50%

Psychology

• Happiness 100%
• Negative Emotion 100%
• Mindset 100%
• Growth Mindset 100%