MEASUREMENT IN MARKETING: INTRODUCTION BY THE VOLUME EDITORS

Hans Baumgartner; Bert Weijters

doi:10.1108/S1548-643520220000019011

MEASUREMENT IN MARKETING: INTRODUCTION BY THE VOLUME EDITORS

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Review of Marketing Research
Publisher	Emerald Publishing
Pages	1-3
Number of pages	3
DOIs	https://doi.org/10.1108/S1548-643520220000019011
State	Published - Sep 12 2022

Publication series

Name	Review of Marketing Research
Volume	19
ISSN (Print)	1548-6435
ISSN (Electronic)	1944-7035

All Science Journal Classification (ASJC) codes

Marketing

Access to Document

10.1108/S1548-643520220000019011

Cite this

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title = "MEASUREMENT IN MARKETING: INTRODUCTION BY THE VOLUME EDITORS",

author = "Hans Baumgartner and Bert Weijters",

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PB - Emerald Publishing

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MEASUREMENT IN MARKETING: INTRODUCTION BY THE VOLUME EDITORS

Publication series

All Science Journal Classification (ASJC) codes

Access to Document

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Cite this