Measuring and managing customer engagement value through the customer journey

Rajkumar Venkatesan, John Andrew Petersen, Leandro Guissoni

Research output: Chapter in Book/Report/Conference proceedingChapter

18 Scopus citations
Original languageEnglish (US)
Title of host publicationCustomer Engagement Marketing
PublisherSpringer International Publishing
Number of pages22
ISBN (Electronic)9783319619859
ISBN (Print)9783319619842
StatePublished - Aug 29 2017

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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