Measuring and managing customer engagement value through the customer journey

Rajkumar Venkatesan, John Andrew Petersen, Leandro Guissoni

Research output: Chapter in Book/Report/Conference proceeding › Chapter

22 Scopus citations

Original language	English (US)
Title of host publication	Customer Engagement Marketing
Publisher	Springer International Publishing
Pages	53-74
Number of pages	22
ISBN (Electronic)	9783319619859
ISBN (Print)	9783319619842
DOIs	https://doi.org/10.1007/978-3-319-61985-9_3
State	Published - Aug 29 2017

All Science Journal Classification (ASJC) codes

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