Measuring and managing customer engagement value through the customer journey

Research output: Chapter in Book/Report/Conference proceeding › Chapter

26 Scopus citations

Original language	English (US)
Title of host publication	Customer Engagement Marketing
Publisher	Springer International Publishing
Pages	53-74
Number of pages	22
ISBN (Electronic)	9783319619859
ISBN (Print)	9783319619842
DOIs	https://doi.org/10.1007/978-3-319-61985-9_3
State	Published - Aug 29 2017

All Science Journal Classification (ASJC) codes

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title = "Measuring and managing customer engagement value through the customer journey",

author = "Rajkumar Venkatesan and Petersen, \{John Andrew\} and Leandro Guissoni",

year = "2017",

month = aug,

day = "29",

doi = "10.1007/978-3-319-61985-9\_3",

language = "English (US)",

isbn = "9783319619842",

pages = "53--74",

booktitle = "Customer Engagement Marketing",

publisher = "Springer International Publishing",

}

TY - CHAP

T1 - Measuring and managing customer engagement value through the customer journey

AU - Venkatesan, Rajkumar

AU - Petersen, John Andrew

AU - Guissoni, Leandro

PY - 2017/8/29

Y1 - 2017/8/29

UR - https://www.scopus.com/pages/publications/85035343528

UR - https://www.scopus.com/pages/publications/85035343528#tab=citedBy

U2 - 10.1007/978-3-319-61985-9_3

DO - 10.1007/978-3-319-61985-9_3

M3 - Chapter

AN - SCOPUS:85035343528

SN - 9783319619842

SP - 53

EP - 74

BT - Customer Engagement Marketing

PB - Springer International Publishing

ER -