Measuring sensory perception in relation to consumer behavior

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Sensory scientists focus much of their efforts on measuring specific sensations elicited by products, or measuring the pleasure provided by products. Substantially less effort is given to measuring consumer behavior in regard to intake or use. Implicitly or explicitly, sensations are assumed to influence liking, acceptance, and preference, which in turn influence use and intake. That is, sensory and consumer scientists generally assume formulation ultimately influences use (or at least purchase). However, measurement error at each stage complicates efforts to build causal models of the chain from formulation to use. This chapter highlights sources of variability at various points, including measurement error and innate biological differences in the putative path from formulation to use.

Original languageEnglish (US)
Title of host publicationRapid Sensory Profiling Techniques
Subtitle of host publicationApplications in New Product Development and Consumer Research, Second Edition
PublisherElsevier
Pages81-102
Number of pages22
ISBN (Electronic)9780128219362
ISBN (Print)9780128219379
DOIs
StatePublished - Jan 1 2022

All Science Journal Classification (ASJC) codes

  • General Engineering
  • General Agricultural and Biological Sciences

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