Media Effects: Advances in Theory and Research

Jennings Bryant, Mary Beth Oliver

Research output: Book/ReportBook

93 Scopus citations


With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars. This third edition includes: new ways of analyzing media effects. innovative perspectives from some of the finest scholars in the field. insightful advice as to how our theories can and should evolve to accommodate the rapidly changing media landscape. New chapters discuss: framing psychophysiology civic participation sex-role stereotyping eating disorders and body image video and computer gaming the Internet mobile communication.

Original languageEnglish (US)
PublisherTaylor and Francis
Number of pages640
ISBN (Electronic)9781135591106
ISBN (Print)9780805864496
StatePublished - Jan 13 2009

All Science Journal Classification (ASJC) codes

  • General Arts and Humanities
  • General Social Sciences


Dive into the research topics of 'Media Effects: Advances in Theory and Research'. Together they form a unique fingerprint.

Cite this