Mediating the power of antecedents in public relationships: A pilot study

Research output: Contribution to journalArticlepeer-review

45 Scopus citations


This study presents one of the first examinations of the influence of antecedents of relationships on the organization-public relationship. Results from a pilot study of adolescent volunteers suggest that reason for volunteering with a nonprofit organization was a significant predictor of volunteers' future intentions toward the organization. Two variables partially mediated the relationship between antecedents and future intended behavior, involvement and relationship quality. Findings suggest that while reasons for relationship initiation play a powerful role in the organization-public relationship, organizations can minimize the impact through relationship management.

Original languageEnglish (US)
Pages (from-to)44-49
Number of pages6
JournalPublic Relations Review
Issue number1
StatePublished - Mar 2011

All Science Journal Classification (ASJC) codes

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing


Dive into the research topics of 'Mediating the power of antecedents in public relationships: A pilot study'. Together they form a unique fingerprint.

Cite this