TY - JOUR
T1 - Merging elaboration and the theory of planned behavior to understand bear spray behavior of day hikers in Yellowstone National Park
AU - Miller, Zachary D.
AU - Freimund, Wayne
AU - Metcalf, Elizabeth Covelli
AU - Nickerson, Norma
AU - Powell, Robert B.
N1 - Publisher Copyright:
© 2019, Springer Science+Business Media, LLC, part of Springer Nature.
PY - 2019/3/15
Y1 - 2019/3/15
N2 - This research empirically merges together two related theories: the elaboration likelihood model and the theory of planned behavior. A structural equation modeling approach is used to evaluate the relationship between the two theories and their collective impacts on behavioral intentions. The results suggest elaboration predicts the components of the theory of planned behavior (attitudes, subjective norms, and perceived behavior control), which in turn all predicted behavior intentions. Furthermore, results showed that the components of the theory of planned behavior partially meditated the relationship between elaboration and behavioral intentions, indicating that elaboration works mostly through the components of the theory of planned behavior to impact behavioral intentions. This study represents an improved understanding of the influence of communication techniques on visitor behaviors in sustainable tourism settings. Additionally, the discussion exemplifies how these techniques can be used to improve communications and evaluate communication strategies.
AB - This research empirically merges together two related theories: the elaboration likelihood model and the theory of planned behavior. A structural equation modeling approach is used to evaluate the relationship between the two theories and their collective impacts on behavioral intentions. The results suggest elaboration predicts the components of the theory of planned behavior (attitudes, subjective norms, and perceived behavior control), which in turn all predicted behavior intentions. Furthermore, results showed that the components of the theory of planned behavior partially meditated the relationship between elaboration and behavioral intentions, indicating that elaboration works mostly through the components of the theory of planned behavior to impact behavioral intentions. This study represents an improved understanding of the influence of communication techniques on visitor behaviors in sustainable tourism settings. Additionally, the discussion exemplifies how these techniques can be used to improve communications and evaluate communication strategies.
UR - http://www.scopus.com/inward/record.url?scp=85062031980&partnerID=8YFLogxK
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U2 - 10.1007/s00267-019-01139-w
DO - 10.1007/s00267-019-01139-w
M3 - Article
C2 - 30701282
AN - SCOPUS:85062031980
SN - 0364-152X
VL - 63
SP - 366
EP - 378
JO - Environmental Management
JF - Environmental Management
IS - 3
ER -
