Methodological framework for a cross-national comparison of consumerism issues in multiple environments

Erdener Kaynak; Solveig Wikström

doi:10.1108/EUM0000000004762

Methodological framework for a cross-national comparison of consumerism issues in multiple environments

Erdener Kaynak, Solveig Wikström

School of Business Administration (Harrisburg)

Research output: Contribution to journal › Article › peer-review

18 Scopus citations

Original language	English (US)
Pages (from-to)	31-46
Number of pages	16
Journal	European Journal of Marketing
Volume	19
Issue number	1
DOIs	https://doi.org/10.1108/EUM0000000004762
State	Published - Jan 1 1985

All Science Journal Classification (ASJC) codes

Marketing

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author = "Erdener Kaynak and Solveig Wikstr{\"o}m",

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Methodological framework for a cross-national comparison of consumerism issues in multiple environments

All Science Journal Classification (ASJC) codes

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