Methodological framework for a cross-national comparison of consumerism issues in multiple environments

Erdener Kaynak, Solveig Wikström

Research output: Contribution to journalArticlepeer-review

18 Scopus citations
Original languageEnglish (US)
Pages (from-to)31-46
Number of pages16
JournalEuropean Journal of Marketing
Issue number1
StatePublished - Jan 1 1985

All Science Journal Classification (ASJC) codes

  • Marketing

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