Mid-atlantic consumer purchasing behavior and knowledge of locally grown and seasonal produce

Mid-Atlantic urban consumers were surveyed on their fruit and vegetable purchasing behaviors and their knowledge of produce grown in the region. Consumers were generally unaware of what produce is grown in the mid-Atlantic and during what months they are harvested. Additionally, differences pertaining to number of produce items purchased were exhibited based on demographic characteristic.Extension educators are advised of these trends as a basis to develop marketing and consumer educational efforts.