Mitigating supplier integration's challenges in NPD: The role of modular design competence

Fabrizio Salvador; Veronica H. Villena

doi:10.5464/AMBPP.2011.252.a

Mitigating supplier integration's challenges in NPD: The role of modular design competence

Fabrizio Salvador
, Veronica H. Villena

Supply Chain and Information Systems

Research output: Contribution to journal › Conference article › peer-review

Abstract

Integrating suppliers in NPD projects yields multiple benefits, but also creates inter-organizational integration challenges that can negatively affect NPD outcomes. We propose that these challenges are alleviated to the extent that the manufacturer is experienced in designing modular products, and that such effect is stronger when the manufacturer is developing moderately innovative products, whereas it tends to weaken for highly innovative products. We test our hypotheses on an international sample of 217 NPD projects and discuss the implications of our findings for the ongoing debate on the impact of modularity on buyersupplier integration in NPD and on its performance outcomes.

Original language	English (US)
Journal	Academy of Management Annual Meeting Proceedings
DOIs	https://doi.org/10.5464/AMBPP.2011.252.a
State	Published - 2011
Event	71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011 - San Antonio, TX, United States Duration: Aug 12 2011 → Aug 16 2011

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

All Science Journal Classification (ASJC) codes

Management Information Systems
Industrial relations
Management of Technology and Innovation

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10.5464/AMBPP.2011.252.a

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title = "Mitigating supplier integration's challenges in NPD: The role of modular design competence",

abstract = "Integrating suppliers in NPD projects yields multiple benefits, but also creates inter-organizational integration challenges that can negatively affect NPD outcomes. We propose that these challenges are alleviated to the extent that the manufacturer is experienced in designing modular products, and that such effect is stronger when the manufacturer is developing moderately innovative products, whereas it tends to weaken for highly innovative products. We test our hypotheses on an international sample of 217 NPD projects and discuss the implications of our findings for the ongoing debate on the impact of modularity on buyersupplier integration in NPD and on its performance outcomes.",

author = "Fabrizio Salvador and Villena, \{Veronica H.\}",

year = "2011",

doi = "10.5464/AMBPP.2011.252.a",

language = "English (US)",

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note = "71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011 ; Conference date: 12-08-2011 Through 16-08-2011",

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T2 - 71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011

AU - Salvador, Fabrizio

AU - Villena, Veronica H.

PY - 2011

Y1 - 2011

N2 - Integrating suppliers in NPD projects yields multiple benefits, but also creates inter-organizational integration challenges that can negatively affect NPD outcomes. We propose that these challenges are alleviated to the extent that the manufacturer is experienced in designing modular products, and that such effect is stronger when the manufacturer is developing moderately innovative products, whereas it tends to weaken for highly innovative products. We test our hypotheses on an international sample of 217 NPD projects and discuss the implications of our findings for the ongoing debate on the impact of modularity on buyersupplier integration in NPD and on its performance outcomes.

AB - Integrating suppliers in NPD projects yields multiple benefits, but also creates inter-organizational integration challenges that can negatively affect NPD outcomes. We propose that these challenges are alleviated to the extent that the manufacturer is experienced in designing modular products, and that such effect is stronger when the manufacturer is developing moderately innovative products, whereas it tends to weaken for highly innovative products. We test our hypotheses on an international sample of 217 NPD projects and discuss the implications of our findings for the ongoing debate on the impact of modularity on buyersupplier integration in NPD and on its performance outcomes.

UR - https://www.scopus.com/pages/publications/85207381502

UR - https://www.scopus.com/pages/publications/85207381502#tab=citedBy

U2 - 10.5464/AMBPP.2011.252.a

DO - 10.5464/AMBPP.2011.252.a

M3 - Conference article

AN - SCOPUS:85207381502

SN - 0065-0668

JO - Academy of Management Annual Meeting Proceedings

JF - Academy of Management Annual Meeting Proceedings

Y2 - 12 August 2011 through 16 August 2011

ER -

Mitigating supplier integration's challenges in NPD: The role of modular design competence

Abstract

UN SDGs

All Science Journal Classification (ASJC) codes

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