TY - JOUR
T1 - Mobile-mediated virtual experience in tourism
T2 - Concept, typology and applications
AU - Hyun, Martin Yongho
AU - Lee, Seoki
AU - Hu, Clark
PY - 2009/4
Y1 - 2009/4
N2 - The main purpose of this paper is to conceptualize virtual tourism in the mobile context. Through the concept of telepresence, the typology of virtual experience can be explained by two dimensions: vividness and interactivity. The authors first discuss virtual experience in terms of several categories ranging from verbal-based to animated interactive experience. Based on these categories, various mobile applications are then identified to complete the typology. Finally, practical discussions are provided with examples to illustrate various mobile services that facilitate virtual experiences and the application of the mobile-mediated virtual experience to tourism with consideration of the destination marketing organization's innovativeness and consumers' needs for mobile usage.
AB - The main purpose of this paper is to conceptualize virtual tourism in the mobile context. Through the concept of telepresence, the typology of virtual experience can be explained by two dimensions: vividness and interactivity. The authors first discuss virtual experience in terms of several categories ranging from verbal-based to animated interactive experience. Based on these categories, various mobile applications are then identified to complete the typology. Finally, practical discussions are provided with examples to illustrate various mobile services that facilitate virtual experiences and the application of the mobile-mediated virtual experience to tourism with consideration of the destination marketing organization's innovativeness and consumers' needs for mobile usage.
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U2 - 10.1177/1356766708100904
DO - 10.1177/1356766708100904
M3 - Article
AN - SCOPUS:62949226858
SN - 1356-7667
VL - 15
SP - 149
EP - 164
JO - Journal of Vacation Marketing
JF - Journal of Vacation Marketing
IS - 2
ER -