Model multilayered website for varied audiences: Dairy sustainability "virtual farm"

A "virtual farm" website with science-based information about dairy sustainability topics was created for avariety of audiences. A key structure of the website is layering of information. At the most frequently usedentry level, a site visitor explores by looking and learning. As interest evolves, the visitor finds links totechnical levels, and those with a deep interest in a topic will find peer-reviewed documents at the researchresource level. Process-based model scenarios include climate change mitigation practices targeted at dairies. Anecdotally, users have appreciated the professional looking access to technical information and depiction ofmodern dairy farming practices. Extension educators can use the site to inform themselves, for referral ofclients, and as a model.