TY - JOUR
T1 - Modeling quality commitment in service organizations
T2 - An empirical study
AU - Demirbag, Mehmet
AU - Sahadev, Sunil
AU - Kaynak, Erdener
AU - Akgul, Aziz
PY - 2012/5
Y1 - 2012/5
N2 - Purpose: The purpose of this paper is to attempt to model the antecedents and consequences of quality commitment among employees in a service organization. Design/methodology/approach: The conceptual model based on extant literature on quality commitment is validated through a study among employees in a consultancy organization in Turkey involved in servicing SMEs. Findings: The conceptual model finds reasonable support through the study. All the proposed antecedents and consequences are found to be linked positively as per the propositions. Research limitations/implications: The study is based on a single organization, which could impact the generalizability of the results. Further two of the constructs are measured using two item scales, affecting the scale validity. Originality/value: This paper introduces a model of quality commitment, which focuses on the outcomes of quality commitment, and validates it in the context of a service organization.
AB - Purpose: The purpose of this paper is to attempt to model the antecedents and consequences of quality commitment among employees in a service organization. Design/methodology/approach: The conceptual model based on extant literature on quality commitment is validated through a study among employees in a consultancy organization in Turkey involved in servicing SMEs. Findings: The conceptual model finds reasonable support through the study. All the proposed antecedents and consequences are found to be linked positively as per the propositions. Research limitations/implications: The study is based on a single organization, which could impact the generalizability of the results. Further two of the constructs are measured using two item scales, affecting the scale validity. Originality/value: This paper introduces a model of quality commitment, which focuses on the outcomes of quality commitment, and validates it in the context of a service organization.
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U2 - 10.1108/03090561211214609
DO - 10.1108/03090561211214609
M3 - Article
AN - SCOPUS:84861484976
SN - 0309-0566
VL - 46
SP - 790
EP - 810
JO - European Journal of Marketing
JF - European Journal of Marketing
IS - 6
ER -