Modeling quality commitment in service organizations: An empirical study

Mehmet Demirbag, Sunil Sahadev, Erdener Kaynak, Aziz Akgul

Research output: Contribution to journalArticlepeer-review

9 Scopus citations


Purpose: The purpose of this paper is to attempt to model the antecedents and consequences of quality commitment among employees in a service organization. Design/methodology/approach: The conceptual model based on extant literature on quality commitment is validated through a study among employees in a consultancy organization in Turkey involved in servicing SMEs. Findings: The conceptual model finds reasonable support through the study. All the proposed antecedents and consequences are found to be linked positively as per the propositions. Research limitations/implications: The study is based on a single organization, which could impact the generalizability of the results. Further two of the constructs are measured using two item scales, affecting the scale validity. Originality/value: This paper introduces a model of quality commitment, which focuses on the outcomes of quality commitment, and validates it in the context of a service organization.

Original languageEnglish (US)
Pages (from-to)790-810
Number of pages21
JournalEuropean Journal of Marketing
Issue number6
StatePublished - May 2012

All Science Journal Classification (ASJC) codes

  • Marketing


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