Abstract
Purpose: The purpose of this paper is to attempt to model the antecedents and consequences of quality commitment among employees in a service organization. Design/methodology/approach: The conceptual model based on extant literature on quality commitment is validated through a study among employees in a consultancy organization in Turkey involved in servicing SMEs. Findings: The conceptual model finds reasonable support through the study. All the proposed antecedents and consequences are found to be linked positively as per the propositions. Research limitations/implications: The study is based on a single organization, which could impact the generalizability of the results. Further two of the constructs are measured using two item scales, affecting the scale validity. Originality/value: This paper introduces a model of quality commitment, which focuses on the outcomes of quality commitment, and validates it in the context of a service organization.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 790-810 |
| Number of pages | 21 |
| Journal | European Journal of Marketing |
| Volume | 46 |
| Issue number | 6 |
| DOIs | |
| State | Published - May 2012 |
All Science Journal Classification (ASJC) codes
- Marketing
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