Models of Organizational Buying Behavior

Research output: Chapter in Book/Report/Conference proceedingChapter


It is quite common to differentiate between models of consumer behavior and models of organizational buying that result from some key differences in the way individuals and organizations buy….

Original languageEnglish (US)
Title of host publicationThe History of Marketing Science
Subtitle of host publicationSecond Edition
PublisherWorld Scientific Publishing Co.
Number of pages26
ISBN (Electronic)9789811272233
ISBN (Print)9789811272226
StatePublished - Jan 1 2023

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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