Abstract
It is quite common to differentiate between models of consumer behavior and models of organizational buying that result from some key differences in the way individuals and organizations buy….
| Original language | English (US) |
|---|---|
| Title of host publication | The History of Marketing Science |
| Subtitle of host publication | Second Edition |
| Publisher | World Scientific Publishing Co. |
| Pages | 623-648 |
| Number of pages | 26 |
| ISBN (Electronic) | 9789811272233 |
| ISBN (Print) | 9789811272226 |
| DOIs | |
| State | Published - Jan 1 2023 |
All Science Journal Classification (ASJC) codes
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
