Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches

Keyphrases

• Retailers 100%
• Focused Approach 100%
• Politicians 33%
• Treatment Group 33%
• Higher Returns 33%
• Novel Mechanism 33%
• Logos 33%
• Mexico City 33%
• Physical Structure 33%
• Signage 33%
• Demand Analysis 33%
• Sales Performance 33%
• Study Recruitment 33%
• Traditional Retailers 33%
• Customer Engagement 33%
• Product Level 33%
• Engagement Methods 33%
• Randomized Field Experiment 33%
• Product Management 33%
• Ordering Process 33%
• Retail Chain 33%

Social Sciences

• Sales 100%
• Emerging Market 100%
• Exploratory Data Analysis 33%
• Mexico 33%
• Demand Analysis 33%
• Product Management 33%

Economics, Econometrics and Finance

• Emerging Economies 100%
• Exploratory Data Analysis 50%
• Customer Engagement 50%
• Product Management 50%