Motivating creativity and enhancing innovation through employee suggestion system technology

Research has found that employee suggestion systems are a useful way to obtain and utilize employees’ creative ideas. To be effective, employees must be motivated to think creatively and to participate in the suggestion system. Unfortunately, motivating employees to participate is a common weakness of suggestion systems. Motivating employees involves more than simply offering rewards to submitters if their suggestions are put to use. According to expectancy theory, rewards will only motivate behaviour if the rewards are valued, if they are closely linked to successful performance, and if employees believe that they can perform successfully. This paper applies expectancy theory to the problem of motivating employees to participate in a suggestion system. We describe suggestion system technology that will increase employees’ motivation to think creatively and participate in the system.