TY - GEN
T1 - Multi-level value-driven design approaches for product family design
AU - Jung, Sangjin
AU - Simpson, Timothy W.
AU - Bloebaum, Christina
N1 - Funding Information:
This work was supported by the National Science Foundation under collaborative grants CMMI-1436236 and CMMI-1436285. Any opinions, findings, and conclusions or recommendations expressed in this paper are those of the authors and do not necessarily reflect the views of the National Science Foundation.
Publisher Copyright:
© 2017 ASME.
PY - 2017
Y1 - 2017
N2 - Companies usually launch families of products into the market to provide value to different segments based on different customer needs; however, most of the research on Value-Driven Design (VDD) in the literature has focused on modeling value functions and optimizing the design of single products, not families of products. In order to increase profit and minimize total cost for product design and manufacturing, VDD should be applicable to product family design. In this work, we propose a multi-level VDD approach for product family design by extending multidisciplinary design optimization methods. The multi-level VDD is applied to a family of front-loading washing machines to validate the effectiveness of the proposed approach. With this example, we demonstrate that design problems that optimize traditional objective functions (e.g., cost, performance) at each level do not necessarily maximize value when compared to an appropriate VDD formulation. On the other hand, when the value function is set as an objective function throughout the organization (company, product family, and product level), we find that the VDD formulation provides the best value. Future work based on these promising findings is also discussed.
AB - Companies usually launch families of products into the market to provide value to different segments based on different customer needs; however, most of the research on Value-Driven Design (VDD) in the literature has focused on modeling value functions and optimizing the design of single products, not families of products. In order to increase profit and minimize total cost for product design and manufacturing, VDD should be applicable to product family design. In this work, we propose a multi-level VDD approach for product family design by extending multidisciplinary design optimization methods. The multi-level VDD is applied to a family of front-loading washing machines to validate the effectiveness of the proposed approach. With this example, we demonstrate that design problems that optimize traditional objective functions (e.g., cost, performance) at each level do not necessarily maximize value when compared to an appropriate VDD formulation. On the other hand, when the value function is set as an objective function throughout the organization (company, product family, and product level), we find that the VDD formulation provides the best value. Future work based on these promising findings is also discussed.
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U2 - 10.1115/DETC201767432
DO - 10.1115/DETC201767432
M3 - Conference contribution
AN - SCOPUS:85034646579
T3 - Proceedings of the ASME Design Engineering Technical Conference
BT - 43rd Design Automation Conference
PB - American Society of Mechanical Engineers (ASME)
T2 - ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2017
Y2 - 6 August 2017 through 9 August 2017
ER -