Music marketing: A history and landscape

James R. Ogden; Denise T. Ogden; Karl Long

doi:10.1016/j.jretconser.2010.12.002

Music marketing: A history and landscape

James R. Ogden, Denise T. Ogden, Karl Long

Penn State Lehigh Valley

Research output: Contribution to journal › Article › peer-review

34 Scopus citations

Abstract

The marketing of music has undergone many changes. This paper undertakes a historical view of the development of music marketing. In addition, the paper provides a current landscape of the music marketing industry and the rapid changes occurring spurred on by new advances in technology.

Original language	English (US)
Pages (from-to)	120-125
Number of pages	6
Journal	Journal of Retailing and Consumer Services
Volume	18
Issue number	2
DOIs	https://doi.org/10.1016/j.jretconser.2010.12.002
State	Published - Mar 2011

All Science Journal Classification (ASJC) codes

Marketing

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10.1016/j.jretconser.2010.12.002

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title = "Music marketing: A history and landscape",

abstract = "The marketing of music has undergone many changes. This paper undertakes a historical view of the development of music marketing. In addition, the paper provides a current landscape of the music marketing industry and the rapid changes occurring spurred on by new advances in technology.",

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Music marketing: A history and landscape

Abstract

All Science Journal Classification (ASJC) codes

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