TY - GEN
T1 - Native American cultural identity through imagery
T2 - 9th International Conference on Information and Communication Technologies and Development, ICTD 2017
AU - Caneba, Richard
AU - Maitland, Carleen
N1 - Publisher Copyright:
© 2017 Association for Computing Machinery.
PY - 2017/11/16
Y1 - 2017/11/16
N2 - The American Indian and Alaska Native (AIAN) community stands poised to take control of their cultural imagery and image-power through image-heavy social media platforms. Extant research demonstrates the high level of use of social media in AIAN communities, creating the opportunity to overcome negative representation by mass media in the past. However, despite evidence of social media use for cultural preservation, little is known about the exact ways in which image-power is managed. This exploratory study seeks to illuminate the ways in which advocates are presenting imagery, using a qualitative image analysis of advocates' Instagram posts. Using an Activity Theory framework, particularly the construct of division of labor, we identify a novel taxonomy of imagery categories and advocate roles. The roles, namely Informing, Rallying, Identifying, and Interacting, contribute to our understanding of the relationship between AIAN advocates and imagery, and the mediating effects image-heavy social media platforms and advocate roles have on this relationship. Our findings also contribute to scholarship applying Activity Theory in the study of online communities. In particular, our findings delineate roles among material sharers within the construct of Division of Labor.
AB - The American Indian and Alaska Native (AIAN) community stands poised to take control of their cultural imagery and image-power through image-heavy social media platforms. Extant research demonstrates the high level of use of social media in AIAN communities, creating the opportunity to overcome negative representation by mass media in the past. However, despite evidence of social media use for cultural preservation, little is known about the exact ways in which image-power is managed. This exploratory study seeks to illuminate the ways in which advocates are presenting imagery, using a qualitative image analysis of advocates' Instagram posts. Using an Activity Theory framework, particularly the construct of division of labor, we identify a novel taxonomy of imagery categories and advocate roles. The roles, namely Informing, Rallying, Identifying, and Interacting, contribute to our understanding of the relationship between AIAN advocates and imagery, and the mediating effects image-heavy social media platforms and advocate roles have on this relationship. Our findings also contribute to scholarship applying Activity Theory in the study of online communities. In particular, our findings delineate roles among material sharers within the construct of Division of Labor.
UR - http://www.scopus.com/inward/record.url?scp=85038569753&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85038569753&partnerID=8YFLogxK
U2 - 10.1145/3136560.3136581
DO - 10.1145/3136560.3136581
M3 - Conference contribution
AN - SCOPUS:85038569753
T3 - ACM International Conference Proceeding Series
BT - Proceedings of the 9th International Conference on Information and Communication Technologies and Development, ICTD 2017
PB - Association for Computing Machinery
Y2 - 16 November 2017 through 19 November 2017
ER -