TY - JOUR
T1 - Navigating anger in Happy Valley
T2 - Analyzing Penn State's Facebook-based crisis responses to the Sandusky scandal
AU - Formentin, Melanie
AU - Bortree, Denise Sevick
AU - Fraustino, Julia Daisy
PY - 2017/11/1
Y1 - 2017/11/1
N2 - Social media are important channels of communication during a crisis. This study examined the use of Facebook as a crisis management tool for Pennsylvania State University during the first month of the Jerry Sandusky scandal. A content analysis of all 129 posts made by the university during that time period and 2060 comments to the posts suggested that audience reaction to crisis information varies based on crisis response strategy, sources cited, and topics shared. This study has implications for social media crisis management models.
AB - Social media are important channels of communication during a crisis. This study examined the use of Facebook as a crisis management tool for Pennsylvania State University during the first month of the Jerry Sandusky scandal. A content analysis of all 129 posts made by the university during that time period and 2060 comments to the posts suggested that audience reaction to crisis information varies based on crisis response strategy, sources cited, and topics shared. This study has implications for social media crisis management models.
UR - http://www.scopus.com/inward/record.url?scp=85021221242&partnerID=8YFLogxK
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U2 - 10.1016/j.pubrev.2017.06.005
DO - 10.1016/j.pubrev.2017.06.005
M3 - Article
AN - SCOPUS:85021221242
SN - 0363-8111
VL - 43
SP - 671
EP - 679
JO - Public Relations Review
JF - Public Relations Review
IS - 4
ER -