New industrial product performance: The effects of market characteristics and strategy

Eunsang Yoon; Gary L. Lilien

doi:10.1016/0737-6782(85)90033-5

New industrial product performance: The effects of market characteristics and strategy

Eunsang Yoon, Gary L. Lilien

Institute for the Study of Business Markets

Research output: Contribution to journal › Article › peer-review

119 Scopus citations

Abstract

There's no need to state again the complexity of the problem of achieving high performance in the new product process. What we do need is a framework to help sort out the complexity, and that is what Eunsang Yoon and Gary Lilien provide in this article. They first differentiate between original and reformulated new products. Then they examine how patterns of R&D and marketing activities determine short and long-run success.

Original language	English (US)
Pages (from-to)	134-144
Number of pages	11
Journal	The Journal of Product Innovation Management
Volume	2
Issue number	3
DOIs	https://doi.org/10.1016/0737-6782(85)90033-5
State	Published - Sep 1985

All Science Journal Classification (ASJC) codes

Strategy and Management
Management of Technology and Innovation

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10.1016/0737-6782(85)90033-5

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title = "New industrial product performance: The effects of market characteristics and strategy",

abstract = "There's no need to state again the complexity of the problem of achieving high performance in the new product process. What we do need is a framework to help sort out the complexity, and that is what Eunsang Yoon and Gary Lilien provide in this article. They first differentiate between original and reformulated new products. Then they examine how patterns of R&D and marketing activities determine short and long-run success.",

author = "Eunsang Yoon and Lilien, {Gary L.}",

note = "Funding Information: *This study was funded by the Institute for the Study of Business Markets at The Pennsylvania State University, by the Novaction Company, and by the Center for Research in Management Science of ESSEC, France.",

year = "1985",

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PY - 1985/9

Y1 - 1985/9

N2 - There's no need to state again the complexity of the problem of achieving high performance in the new product process. What we do need is a framework to help sort out the complexity, and that is what Eunsang Yoon and Gary Lilien provide in this article. They first differentiate between original and reformulated new products. Then they examine how patterns of R&D and marketing activities determine short and long-run success.

AB - There's no need to state again the complexity of the problem of achieving high performance in the new product process. What we do need is a framework to help sort out the complexity, and that is what Eunsang Yoon and Gary Lilien provide in this article. They first differentiate between original and reformulated new products. Then they examine how patterns of R&D and marketing activities determine short and long-run success.

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New industrial product performance: The effects of market characteristics and strategy

Abstract

All Science Journal Classification (ASJC) codes

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