Original language | English (US) |
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Title of host publication | Policy and Marketing Strategies for Digital Media |
Publisher | Taylor and Francis |
Pages | 73-86 |
Number of pages | 14 |
ISBN (Electronic) | 9781315794303 |
ISBN (Print) | 9780415747714 |
DOIs | |
State | Published - Jan 1 2014 |
All Science Journal Classification (ASJC) codes
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
- General Social Sciences