New product creativity and competitive advantage: Relevancy to the Malaysian economy

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Rethinking Innovation
Subtitle of host publication	Global Perspectives
Publisher	Taylor and Francis Inc.
Pages	22-39
Number of pages	18
ISBN (Electronic)	9781315662022
ISBN (Print)	9780415748186
State	Published - Mar 17 2016

All Science Journal Classification (ASJC) codes

@inbook{a8d58b6ea68542c9a3fc5c7e01c72db2,

title = "New product creativity and competitive advantage: Relevancy to the Malaysian economy",

author = "Pelin Bicen and Johnson, {William H.A.}",

year = "2016",

month = mar,

day = "17",

language = "English (US)",

isbn = "9780415748186",

pages = "22--39",

booktitle = "Rethinking Innovation",

publisher = "Taylor and Francis Inc.",

}

TY - CHAP

T1 - New product creativity and competitive advantage

T2 - Relevancy to the Malaysian economy

AU - Bicen, Pelin

AU - Johnson, William H.A.

PY - 2016/3/17

Y1 - 2016/3/17

UR - http://www.scopus.com/inward/record.url?scp=85086497435&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85086497435&partnerID=8YFLogxK

M3 - Chapter

AN - SCOPUS:85086497435

SN - 9780415748186

SP - 22

EP - 39

BT - Rethinking Innovation

PB - Taylor and Francis Inc.

ER -