New product creativity and competitive advantage: Relevancy to the Malaysian economy

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationRethinking Innovation
Subtitle of host publicationGlobal Perspectives
PublisherTaylor and Francis Inc.
Number of pages18
ISBN (Electronic)9781315662022
ISBN (Print)9780415748186
StatePublished - Mar 17 2016

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this