New product development practice application to an early-stage firm: the case of the PaperPro® StackMaster™

Tucker J. Marion; Timothy W. Simpson

doi:10.1016/j.destud.2009.02.001

New product development practice application to an early-stage firm: the case of the PaperPro^® StackMaster™

Tucker J. Marion, Timothy W. Simpson

Research output: Contribution to journal › Article › peer-review

27 Scopus citations

Abstract

New product development research on applied tools and practices has typically been associated with large, well-established firms, not start-up companies. In this paper, we describe a simplified new product development process for new ventures and detail its application to a consumer product over a two-year period. The process illustrates how established firm NPD practices such as phase gates and market planning can be successfully adopted by early-stage firms and highlights practices that are critical to project success. The case also illustrates that virtual team communication, CAD efficiency, and physical prototype iteration are key drivers in the race towards successful commercialization.

Original language	English (US)
Pages (from-to)	561-587
Number of pages	27
Journal	Design Studies
Volume	30
Issue number	5
DOIs	https://doi.org/10.1016/j.destud.2009.02.001
State	Published - Sep 2009

All Science Journal Classification (ASJC) codes

Architecture
Arts and Humanities (miscellaneous)
General Engineering
General Social Sciences
Computer Science Applications
Artificial Intelligence

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10.1016/j.destud.2009.02.001

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title = "New product development practice application to an early-stage firm: the case of the PaperPro{\textregistered} StackMaster{\texttrademark}",

abstract = "New product development research on applied tools and practices has typically been associated with large, well-established firms, not start-up companies. In this paper, we describe a simplified new product development process for new ventures and detail its application to a consumer product over a two-year period. The process illustrates how established firm NPD practices such as phase gates and market planning can be successfully adopted by early-stage firms and highlights practices that are critical to project success. The case also illustrates that virtual team communication, CAD efficiency, and physical prototype iteration are key drivers in the race towards successful commercialization.",

author = "Marion, {Tucker J.} and Simpson, {Timothy W.}",

note = "Funding Information: We would like to thank the principals of PaperPro for their willingness to share information and adopt the NPD ES process during their new product development process. We acknowledge support from the National Science Foundation under Grant Nos. IIS-0325402 and DMI-0133913. Any opinions, findings, and conclusions or recommendations in this paper are those of the authors and do not necessarily reflect the views of the National Science Foundation. Copyright: Copyright 2009 Elsevier B.V., All rights reserved.",

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New product development practice application to an early-stage firm: the case of the PaperPro^® StackMaster™

Abstract

All Science Journal Classification (ASJC) codes

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