TY - GEN
T1 - News corporation
T2 - Facing the wireless world of the 21st century
AU - Cossiavelou, Vassiliki Th
AU - Bartolacci, Michael R.
PY - 2009
Y1 - 2009
N2 - A new generation of media consumers has arisen this century that is becoming more and more accustomed to content that is delivered via a wireless network. News Corporation, a global media industry giant, is taking on this challenge of providing sports, news, and other content to these consumers in a variety of ways. This chapter looks at the investments and strategies employed by News Corporation in delivering content via a wireless means for both today and in the future.
AB - A new generation of media consumers has arisen this century that is becoming more and more accustomed to content that is delivered via a wireless network. News Corporation, a global media industry giant, is taking on this challenge of providing sports, news, and other content to these consumers in a variety of ways. This chapter looks at the investments and strategies employed by News Corporation in delivering content via a wireless means for both today and in the future.
UR - http://www.scopus.com/inward/record.url?scp=78651522444&partnerID=8YFLogxK
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U2 - 10.1007/978-0-387-71787-6_5
DO - 10.1007/978-0-387-71787-6_5
M3 - Conference contribution
AN - SCOPUS:78651522444
SN - 9780387717869
T3 - Lecture Notes in Electrical Engineering
SP - 83
EP - 90
BT - Wireless Technology
ER -