Nowhere to Hide

Ralph A. Oliva

Research output: Contribution to journal › Article › peer-review

All Science Journal Classification (ASJC) codes

@article{dc606c6cc0e74cdeae4a342b7f6a5df4,

title = "Nowhere to Hide",

author = "Oliva, {Ralph A.}",

year = "2001",

month = jul,

language = "English (US)",

volume = "10",

pages = "44",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "2",

}

TY - JOUR

T1 - Nowhere to Hide

AU - Oliva, Ralph A.

PY - 2001/7

Y1 - 2001/7

UR - http://www.scopus.com/inward/record.url?scp=0005921959&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0005921959&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:0005921959

SN - 1061-3846

VL - 10

SP - 44

JO - Marketing Management

JF - Marketing Management

IS - 2

ER -