On celebrating the organizational identity metaphor: A rejoinder to cornelissen

Dennis A. Gioia, Majken Schultz, Kevin G. Corley

Research output: Contribution to journalArticlepeer-review

54 Scopus citations


We disagree strongly with Cornellssen's critique of the organizational identity metaphor on grounds that he: Seriously underplays the generative strength of metaphor in the study of organizations; inappropriately applies the standards of assessment from one paradigm to the approaches of another; and raises false concerns about issues of self reference, reification and multilevel transference of concepts, among others.

Original languageEnglish (US)
Pages (from-to)269-275
Number of pages7
JournalBritish Journal of Management
Issue number3
StatePublished - Dec 2002

All Science Journal Classification (ASJC) codes

  • General Business, Management and Accounting
  • Strategy and Management
  • Management of Technology and Innovation


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