ON THE INSENSITIVITY OF BRAND‐CHOICE SIMULATIONS TO ATTRIBUTE IMPORTANCE WEIGHTS

Paul E. Green, Wayne S. DeSarbo, Pradeep K. Kedia

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Fingerprint

Dive into the research topics of 'ON THE INSENSITIVITY OF BRAND‐CHOICE SIMULATIONS TO ATTRIBUTE IMPORTANCE WEIGHTS'. Together they form a unique fingerprint.

Business & Economics